Laboratorio Spotorno
Frontend Developer · Kensiweb
Commercial website for a clinical analysis laboratory in Rosario, with a clear and accessible design, optimized for performance and local search visibility.
01. The challenge
Laboratorio Spotorno needed an informational website that clearly communicated their clinical analysis services to patients and referring physicians. The site had to be accessible to all audiences — including older adults — load fast even on mobile connections, and be optimized for local searches in Rosario.
02. Creative process
A. Design
I designed a clear and accessible interface with large typography, high contrast and simplified navigation. The color palette conveys professionalism and trust — key values for a clinical laboratory.
B. Development with HTML + Tailwind
I built the site with semantic HTML and Tailwind CSS for fast, consistent development. No heavy JS frameworks: the site is static, guaranteeing instant loading and zero dependencies to maintain.
C. On-page SEO
I implemented complete SEO optimization: meta tags, structured data for local business, hierarchical heading tags, descriptive alt text on images, and load-speed optimization. The focus was ranking for searches like 'clinical analysis laboratory Rosario'.
03. Final outcome
An optimized informational website that loads instantly, with an accessible design and complete on-page SEO for local visibility in Rosario. No heavy frameworks, zero dependency maintenance, and absolute ease of updating.